Business Success in the Gulf Region
How Exporters Can Navigate the Transformation in Saudi Arabia and the Gulf States
- December 2025
- Jumper
- approx. 400 pages
- Language: English
- Price: € 106,99
- ISBN-13: 978-3658501976
- Available at amazon
This book shows how companies from Germany, Austria, and Switzerland can successfully do business in the Arab Gulf States.
The region – especially Saudi Arabia – is currently diversifying beyond oil and gas, offering lucrative opportunities across many industries. The authors explain in a fact-based, pragmatic way how export-oriented companies can take advantage of these opportunities. As seasoned experts on the Gulf, they translate field observations into practical guidance and offer essential recommendations, plus insider tips drawn from 30+ interviews – mostly with Arab managers.
Ethical questions that arise in this complex region are not ignored but are addressed from various perspectives. The book exposes the often unseen hurdles European managers face.
The authors of this book, both with extensive experience in the Arab world, offer an excellent overview. This ranges from practical information to valuable insights into culture and religion, garnished with the experiences of foreign managers working in the region. RATING: 9/10
