This book shows how companies from Germany, Austria and Switzerland can do business successfully in the Arab Gulf States.

The region, especially Saudi Arabia, is currently reinventing itself beyond oil and gas – andoffers lucrative opportunities for many industries. The authors explain objectively and pragmatically how export companies can make use of this. As profound experts on the Gulf states, they analyze their observations and provide indispensable recommendations for action as well as insider tips from over 30 interviews with predominantly Arab managers. Ethical questions that arise in this difficult region are not ignored, but addressed from various perspectives. Often invisible hurdles for European managers are made visible.

A guide for all those who are looking for dealers in the Gulf region, want to find customers or set up branches – and not only want to know things , but also understand them.